WORLD RECORD HOLDER
The fastest person to run around Australia.
TAILORED COACHING
Every training plan is tailored specifically to you (your goals, experience and lifestyle).
PROVEN RESULTS
Helped over 100 runners achieve extraordinary results.
ATHLETE MINDSET
Build mental toughness and confidence that extends beyond running.
Hard work without the right structure leads to frustration, injuries and missed potential.
Built through a sub 90 minute half marathon in November, then a 3:05 marathon in April in Ballarat, and one month later, finishing his first ultra (The Bali Hope) in first place in 7:49:46.
It was a huge performance by Jack who finished the 2026 Bali Hope Ultra in second place in sub 8.5 hours, in his first ultra.
In 9 months of working with Craig, he finished 3rd in his first ultra at (2026 Bali Hope) in just over 8.5 hours, and then backed it up with 20 yards / 134.2km at the Red Dirt Backyard Ultra just 5 weeks later.
Ran his second consecutive Bali Hope Ultra and had enormous improvement. While this year’s course was 4km shorter than 2025, Nick took a staggering 2.5 hours off his time, running the ultra in 9 hours 16 minutes, and finishing in 4th place.
What a performance by the Cook family. Jayden became the youngest known person in history to run across Bali, at 17 years of age. Bern, (Jayden’s dad) was able to write the wrongs of last year’s Bali Hope Ultra where he unfortunately had a DNF, and Tom (Bern’s brother / Jay’s uncle), completed his 2nd Bali Hope Ultra (last ran it in 2023).
Chris balanced a brutal FIFO schedule and still completed his first ultra with a huge personal best, executing a smart, adaptive training plan to perfection. He looked incredibly strong deep into the race and has now locked in his next goals: GC Half and a marathon in Cambodia.
Kym overcame extreme conditions, long 18-hour shifts, and relentless challenges to complete her first ultra at Bali Hope. An incredible win that reflects her resilience and grit. This breakthrough performance sets the tone for what’s ahead, and she’s only just getting started 🔥
Bec built her foundation the right way over 6 months, showing patience and discipline before stepping up intensity, and it paid off. She felt incredible on race day and proved she’s both physically strong and mentally tough.
Meagan took on Bali Hope Ultra again and smashed a 75-minute PB, despite waking up with Bali belly and being unable to keep any fuel down. Fighting through every kilometre on pure grit, she still powered her way to 3rd place female, an absolutely phenomenal performance
Jermaine (NSW) smashed his incredible goal of running 34 marathons in 34 days while working full time
Daniel (WA) with a huge smile after completing Feral Pig 100 Miler
Liv (SA) smashed her goal of 10 yards at the No Time To Die Frontyard Ultra, running an incredible 14 yards / 94km
Meagan (SA) emotional as she completes the 2025 Bali Hope Ultra (84km)
Brady (VIC) smashed his incredible goal of running 30 marathons in 30 days while working full time
Noah (VIC) with a podium finish (left – 2nd place) at the YouYangs 50K.
Mitch (VIC) celebrating a PB at Melbourne Marathon, running an amazing 2:55:25
Chris (VIC) after completing his first ultra (You Yangs 50km)
Fletch (VIC) celebrating a big PB at the Melbourne Marathon alongside his mum and partner
Simone (VIC) and I celebrating a big PB at the GC marathon, taking 11 minutes off her previous best
Geoff (NSW) and I celebrating his first marathon at GC Mara, achieving his sub 3 hrs 30 goal with 3:29:54
Izzy (SA) and I celebrating her completing her first marathon at GC Mara
Timmy (QLD) smashed his Sydney Marathon goal of sub 3hrs 15 with an impressive 3:09:33
Connor (VIC) celebrating at GC Marathon after running 3:37:25, taking over 30 mins off his previous best!
My brother Aaron (VIC) had his sights set on a sub 1 hr 35 result for his first half marathon, and ran a sharp 1:27:42!
Em (VIC) celebrating a huge PB at the Ballarat Half Marathon running it in 1:48:12!
Craig (TAS) celebrating a 30 minute PB at Sydney Marathon alongside his partner Mark (left) and great friend DJ (right)
James (VIC) with a big smile as he finishes the RollerCoaster 46K in the Dandenong Ranges
Max (VIC) and I celebrating his 10K PB at the 2XU Wellness Run
Tori (NSW) thrilled after completed her first half marathon in Sydney’s HOKA half marathon
Matty (QLD) and I celebrating his great performance at UTA50
Loz (WA) stoked after achieving her first half marathon in Christmas Island
Roland (VIC) grinning from ear to ear during his first 100K race at the Surf Coast Century
Jazz (VIC) celebrating with her partner Kaci (right) after running her first half marathon in her goal time (sub 2 hours)
A different kind of success story for Harry (NSW) who came to me battling with plantar fasciitis and has completely turned his running around. Harry is set for a strong performance at the 2026 Sydney BYU 💪
An incredible run by Kerry (QLD) in the UTK30 race saw him complete the race within 2 seconds of our predicted time!
Alex (NSW) smiling after a PB in Sydney’s HOKA half marathon
Bob (QLD) celebrated a PB in the half marathon at the GC Half Mara
Megan (VIC) celebrated a PB in the Mornington 5K alongside her husband Andrew
Wil (NSW) running his first marathon (Newcastle) achieving his sub 3hrs 30 goal in 3:25:49!
Aayden (VIC & right in photo) celebrating a 7 min half marathon PB at Mornington Half Marathon with his mate.
Rach (WA) smashed a huge PB at the Melbourne Marathon, breaking the sub 4 hour mark under the guidance of coach Ursh.
Every session has a purpose.
Built fitness that lasts.
Discipline beats inspiration.
For runners who want to stop guessing and start training with real structure.
| PERSONALISED RUNNING COACHING | STRENGTH & CONDITIONING | DIRECT COACH SUPPORT |
|---|---|---|
| A training plan built around your goals, current ability, lifestyle and schedule, with your training adjusted as you progress. | Running specific strength and conditioning designed to improve performance, durability, resilience and running efficiency. | Monthly 1:1 coaching calls, direct messaging and clear guidance when you need to troubleshoot, adjust or make better training decision |
| INITIAL RUNNING FORM ASSESSMENT | TRAININGPEAKS & PERFORMANCE DATA | COACHING COMMUNITY & EXPERT SUPPORT |
|---|---|---|
| A detailed review of your running technique when you join, with practical adjustments to help you run more efficiently from day one. | Your training delivered through TrainingPeaks Premium, with structured sessions, RPE, suggested paces and performance metrics so every session has a purpose. | Access to a private learning hub, specialist education and guest sessions. When needed, I’ll liaise with your physio, osteo or PT via email. |
For busy professionals and runners who want more coaching from Sean Bell.
More calls, deeper analysis and mindset work. More race day detail.
Everything in Premium plus…
| FORTNIGHTLY 1:1 COACHING | PERSONALISED RACE DAY STRATEGY | RACE PLAN BUILT INTO YOUR WATCH |
|---|---|---|
| More time with your performance coach to review training, troubleshoot challenges, adjust your program and stay aligned with your goals. | A detailed PDF document provided before your race covering your complete race plan, strategy, pacing and execution. | Your personalised pacing strategy uploaded to your compatible GPS watch so you can execute your race plan confidently on race day. |
| ONGOING FORM & PERFORMANCE REVIEWS | QUARTERLY GOAL SETTING SESSION | PRIORITY COACH SUPPORT |
|---|---|---|
| Regular running form reviews throughout the year, in-depth TrainingPeaks analysis and performance reviews after key sessions and races. Your program is updated as you improve, so nothing goes unnoticed. | A dedicated session every 12 weeks to set goals inside and outside of running, create direction and align your training with the bigger picture. | Same day coach messaging Monday to Friday and call summaries with key takeaways and next steps. Plus a shared WhatsApp group with you and your physio, osteo or PT, where they’re open to it, so your care team works together in real time. |
| INCLUSIONS |
PREMIUM
$350AUD / MONTH CANCEL ANYTIME |
PLATINUM
$500AUD / MONTH CANCEL ANYTIME |
|---|---|---|
| 1-1 Calls With Your Performance Coach: Review your training, troubleshoot challenges, adjust your plan and stay aligned with your goals. | ✅ Monthly 1-1 call |
✅ Fortnightly 1-1 calls |
| Personalised Race Day PDF Plan: A detailed PDF document provided in the days before your race covering your complete race plan, strategy and execution. | ❌ | ✅ |
| Race Plan Built Into Your Watch: Your personalised pacing strategy uploaded to your compatible GPS watch so you can execute confidently on race day. | ❌ | ✅ |
| Quarterly Goal Setting Session: A dedicated session every 12 weeks to set goals inside and outside of running, create direction and align your training with the bigger picture. | ❌ | ✅ Running + life goals |
| Call Summaries: Receive key takeaways, focus areas and next steps after each coaching call. | ✅ | ✅ |
| Programming Updates: Training adjusted around life, fatigue, illness, travel or niggles. | ✅ | ✅ |
| Personalised Running Programming: Built around your goals, ability, lifestyle and schedule. | ✅ | ✅ |
| Personalised Strength & Conditioning Programming: Designed to improve performance, resilience and durability. | ✅ | ✅ |
| Direct Coach Messaging: Ask questions and receive support throughout your training. | ✅ 24-hour response Monday-Friday |
✅ Same-day response Monday-Friday |
| Running Form & Technique Review: Personalised feedback to improve your running efficiency. | ✅ Initial review |
✅ Ongoing reviews |
| Training Metrics: Structured using RPE and suggested paces so every session has a purpose. | ✅ | ✅ |
| Coach-Paid TrainingPeaks Premium: Your TrainingPeaks Premium account is included, giving access to advanced analytics and training insights at no extra cost. | ✅ | ✅ + deeper oversight |
| Private Community & Learning Hub: Education covering nutrition, strength, recovery, technique and mindset. | ✅ | ✅ |
| Special Guest Team Calls: Learn from elite athletes, sports dietitians and performance specialists. | ✅ | ✅ |
| Collaboration With Your Support Team: Alignment with your physio, osteo or PT when required. | ✅ Email |
✅ Priority collaboration via WhatsApp |
Built from what actually works with real runners – new and experienced. Pick whichever fits where you’re at right now.
| Bachelor of Physical Activity & Health Science | Cert III & IV in Fitness |
|---|---|
| Sean completed a Bachelor of Physical Activity & Health Science at ACU between 2016 and 2018, gaining expertise in exercise physiology, biomechanics, nutrition, and health promotion, with a focus on creating evidence-based exercise programs. | Sean completed his Cert III & IV in Fitness with eFit Academy in 2018, where he developed skills in designing and delivering fitness programs, understanding exercise science, and providing client support for improving overall health and fitness. The certification focused on practical training techniques, program development, and client assessment. |
| Level 3 Performance Run Coach (Athletics Australia) | 5 years of experience working as an Online Run Coach |
|---|---|
| Sean holds a Level 3 Performance Running Coach accreditation with Athletics Australia, specialising in individualised training, performance optimisation and injury prevention. His expertise covers biomechanics, technique, strength, load management, nutrition and performance psychology, with a focus on trail and ultramarathon running. | Sean has five years of experience as an online run coach. He co-founded First42K in 2021 before evolving the business into personalised one-on-one coaching for runners of all levels, from beginners to ultra-athletes. In 2025, the business rebranded as Sean Bell Run Coaching, with DJ continuing to support the coaching community and members. |
| 5 years of experience working as a Personal Trainer | 8 years of experience Racing Marathons and Ultra Marathons |
|---|---|
| After completing his Certificates III and IV in Fitness in 2018, Sean worked as a Personal Trainer and Group Fitness Instructor across independent and commercial fitness settings. This experience developed his skills in client engagement, community building and designing effective training programs for different goals and fitness levels. Today, Sean applies this experience to create tailored strength and conditioning programs for SBRC members, supporting their running performance and long-term durability. | Sean Bell is an experienced marathon and ultramarathon runner with 8 years of racing experience. From running 50 marathons in 50 days to completing 4,001 km from Cairns to Melbourne, Sean has built extensive experience in endurance running. In 2024, he achieved the verified Fastest Known Time (FKT) for running around Australia. With a Bachelor of Physical Activity & Health Science, Cert III & IV in Fitness and Level 3 Performance Run Coaching, Sean combines academic knowledge with real-world experience to help runners train smarter and achieve their goals. |
| World Record Holder – Fastest Person To Run Around Australia Averaging 84KM (2 Marathons) Per Day |
|---|
| Sean’s run around Australia was officially verified by Fastest Known Time (FKT), establishing the verified Fastest Known Time for the route. He completed 13,964 km in 165 consecutive running days with no rest days. The achievement tested Sean’s endurance, mental resilience and ability to manage extreme conditions, injuries and long-term fatigue. He now applies these lessons to his coaching, helping athletes build consistency, manage training load and break ambitious goals into achievable steps. |
Bachelor of Physical Activity & Health Science
Sean completed a Bachelor of Physical Activity & Health Science at ACU between 2016 and 2018, gaining expertise in exercise physiology, biomechanics, nutrition, and health promotion, with a focus on creating evidence-based exercise programs.
Cert III & IV in Fitness
Sean completed his Cert III & IV in Fitness with eFit Academy in 2018, where he developed skills in designing and delivering fitness programs, understanding exercise science, and providing client support for improving overall health and fitness. The certification focused on practical training techniques, program development, and client assessment.
Level 3 Performance Run Coach (Athletics Australia)
Sean holds a Level 3 Performance Running Coach accreditation with Athletics Australia, which qualifies him to design highly individualised training programs and optimise performance while minimising injury risk. The course covered advanced areas including biomechanics, technique development, periodisation, strength and plyometrics, load management, nutrition and energy availability, and performance psychology. Sean also specialises in Trail and Ultra running, with a focus on the unique physical, technical, and environmental demands of endurance events.
5 years of experience working as an Online Run Coach
With five years of experience as an Online Run Coach, Sean co-founded First42K in 2021 alongside Coach Jase and DJ, focusing on helping individuals run their first marathon. As clients achieved their marathon goals, many wanted to progress to ultra-distance running, which naturally led to the evolution of our business. Since 2022, Sean has provided personalised one-on-one coaching to help runners of all levels, from beginners to ultra-athletes, reach their goals. In early 2025, Sean rebranded the business to Sean Bell Run Coaching. DJ remains actively involved in the Sean Bell Run Coaching community and as a coach for some of our members.
5 years of experience working as a Personal Trainer
After obtaining my Certificates III and IV in Fitness in 2018, Sean began his career as a Personal Trainer and Group Fitness Instructor, working both independently as a sole trader and with Intrepid Fitness in Nunawading, and F45 in Blackburn, Victoria. This experience allowed him to develop a deep understanding client engagement, and the importance of fostering a supportive community within fitness programs. It also enhanced his ability to design and implement effective training programs for a variety of fitness levels and goals. Now, as an online running coach, Sean leverages the knowledge gained from his studies and real-life personal training experience to create tailored strength and conditioning programs for SBRC members.
8 years of experience Racing Marathons and Ultra Marathons
With 8 years of experience racing marathons and ultramarathons, Sean has faced some of the sport’s toughest challenges. Sean’s journey began with the Melbourne Marathon in 2017, followed by his first ultra, the Great Ocean Road Ultra in 2018. That same year, Sean set the goal to one day run around Australia. In 2019, at 21 years old, Sean ran 50 marathons in 50 days and won the Bali Hope Ultra. In 2022, he ran 4,001 km from Cairns to Melbourne as a rehearsal for his run around Australia. 2023 saw major training milestones, including 201 km in the Coburg 24-Hour Race and winning his first 200-mile race (BVRT 200 Mile). In 2024, he broke a world record, becoming the Fastest Person to Run Around Australia, completing the required 13,383 km in 158 days, 16 hours, and 52 minutes.
Through these experiences, alongside his official studies (Bachelor of Physical Activity & Health Science, Cert III & IV in Fitness, and Level 3 Performance Run Coaching), Sean has gained invaluable insights into endurance, resilience, and smart training strategies. Now, he combine his academic knowledge with real-world experience to help others achieve their running goals. For a full list of Sean’s races, visit seanbellruns.com/about.
World Record Holder - Fastest Person To Run Around Australia Averaging 84KM (2 Marathons) Per Day
Sean is the World Record Holder for the Fastest Person to Run Around Australia, having averaged 84 km (around two marathons) per day for 166 days, covering 13,964.11 km (8,676.89 miles) from the MCG to the MCG. His journey took him up Australia’s east coast to Sydney, Brisbane, and Townsville, west to Mt Isa, north to Darwin, west to Broome, south to Perth, and east to Adelaide, before returning to Melbourne. While the official record was broken on August 15, 2024, after running 13,383 km—the distance set by the first person to run around Australia, Ron Grant in 1983—Sean continued on for another week to complete the full circuit and close the loop.
This achievement highlights his expertise in endurance, mental resilience, and overcoming both physical and emotional challenges. Sean navigated extreme conditions, injuries, and tough decisions, learning the critical importance of consistency, energy management, and mental toughness.
Sean shares these lessons with his athletes, focusing on Endurance, Quality, Strength, and Absorption. He helps members break down long-term goals into manageable steps, empowering them to stay consistent and focused through any challenge. Sean’s story demonstrates that with the right combination of strategy, preparation, and mindset, anyone can achieve extraordinary results.
How does Sean Bell Run Coaching work?
SBRC offers personalised training programs tailored to your fitness level, goals, and lifestyle. We’ll work together to build your endurance, strength, and speed, while ensuring there is adequate recovery between sessions for sustainable progress. You’ll receive structured performance run and strength coaching, regular progress calls, and ongoing support to keep you on track.
I’m a beginner runner - can I join?
Absolutely! SBRC works with runners of all levels, from complete beginners to experienced marathoners and ultra-runners. We will ensure you start safely, build confidence, and learn to absolutely love running… if you don’t already 😜
How does the premium trial work?
SBRC offers a two-week Premium Trial for just $149, giving you full access to premium level of coaching before committing longer term. You’ll receive a fully tailored program, premium support, and two 1:1 calls – one at the start to set you up (20 mins), and one at the end of your trial to review your progress and talk next steps (15 mins). We run the trial this way for two reasons: first, to make sure you love the process, because when you enjoy your training, consistency and results follow. And second, to make sure we enjoy coaching you too. Coaching is a two-way street: you invest in your SBRC coach, and we invest in you, so this trial helps us both make sure it’s a great fit 👊
How do I know which membership is best for me?
Both Premium and Platinum include fully personalised running and strength programming, direct coach messaging, TrainingPeaks Premium, technique reviews, call summaries and ongoing support to help you achieve your goals.
Premium is ideal for runners who want personalised coaching, regular accountability and expert guidance to train consistently and perform at their best.
Platinum is designed for athletes wanting my highest level of support, including fortnightly coaching calls, same-day messaging responses on weekdays, personalised race-day plans and dedicated pre- and post-race strategy calls for your key events.
If you’re unsure which option is right for you, get in touch and we’ll be happy to help you choose the membership that best suits your goals and level of support you’re after.
How much is your membership and how am I billed?
Memberships are billed monthly via direct debit.
Premium Membership:
– $350/month (cancel anytime with 2 weeks’ written notice)
Platinum Membership:
– $500/month (cancel anytime with 2 weeks’ written notice)
What qualifications does Sean have?
Sean is a Level 3 Performance Running Coach, specialising in trail and ultra running, accredited by Athletics Australia. He holds a Bachelor of Physical Activity and Health Science, along with Certificates III and IV in Fitness. With over five years’ experience as an online run coach, five years as a personal trainer, and firsthand experience as a world-record-holding endurance athlete (the fastest person to run around Australia), Sean combines strong academic foundations with real-world performance insight to help runners train smarter and achieve their goals.
How do I monitor my progress?
SBRC coaches utilise TrainingPeaks an online coaching software, to track your performance over time. Regular Progress Calls and quarterly assessments like baseline tests help ensure you’re progressing toward your goals and allow for data-driven adjustments to your training plan.
Are there any community aspects to your online coaching?
Absolutely. When you join Sean Bell Run Coaching, you become part of a supportive community of runners working towards a wide range of goals—from first-time 5K runners through to marathoners and ultramarathon athletes.
As a member, you’ll have access to our private online community, where you can connect with like-minded runners, celebrate milestones, ask questions and stay motivated throughout your training journey.
You’ll also receive exclusive access to special guest education sessions with leading experts in endurance sport. Previous guests have included Australia’s top ultra-distance runners Phil Gore and Holly Ranson, Sports Dietitian Chloe McLeod, and leading Bone Stress Physiotherapist Beau Tyrrell, with many more experts to come.
Can I adjust my training plan if my circumstances change?
Of course. Life events, injuries, or other commitments may necessitate adjustments to your training plan. While your SBRC coach uses periodised training and will typically program you one mesocycle at a time, we know that no training plan is ever set in stone and we work closely with you to modify your program as needed, ensuring it remains aligned with your evolving goals and circumstances.
I already have my own strength and conditioning coach/personal trainer. Can I still work with you?
While SBRC coaches usually program both running and strength and conditioning, in the circumstance where you already have an established strength and conditioning coach or personal trainer, our coaches will collaborate with them to ensure that your training plan aligns with their guidance, including coordinating deload and peak weeks, creating a cohesive approach to your fitness and recovery. Together, we’ll work towards your goals while supporting your overall well-being.
What if I’m dealing with an injury? Can you work with my physio to help me manage it and recover?
If you’re dealing with an injury, your SBRC coach will work collaboratively with your physio to take the guesswork out of your recovery. By aligning your training with their recommendations, we ensure a clear, focused approach to managing your injury while keeping you on track with your running goals. With the support of your physiotherapist and your coach, we’ll help you recover and come back stronger, so you can get back to smashing your running goals!
Sean Bell is the fastest known person to have run around Australia, verified by Fastest Know Time (FKT). Today, he is a keynote speaker and online run coach, helping individuals and teams build resilience, take ownership and win their own run within.
